The importance of choosing the right material for custom sticker printing

Do not underestimate the material choice when you choose custom sticker printing. Going custom means you can pick your ideal material from a large range. However, the wrong material can lead to a sticker that is not durable, does not stick well, or looks cheap. We are here to help you avoid that, with five aspects to consider when choosing the material for your stickers:

1. Material durability

The most important aspect to consider is the durability of your sticker material. This determines how your stickers, and the products you are applying them to, can be used. If your stickers are going to be outdoors or on a surface that will get a lot of wear and tear, you’ll want to choose a material that is durable and waterproof. Vinyl-based stickers are ideal for that. They will ensure that your stickers look good and last long.

2. Environmental impact

Maybe you are looking for stickers to promote your sustainable product range? Or share your personal ethics with customers? Then you will want to opt for a plastic-free sticker option. Some materials are more environmentally friendly than others. And while most vinyl stickers are recyclable, paper stickers are the most eco-friendly option. However, be sure to not use them around water.

3. Cost

While stickers and labels are one of the most affordable marketing and branding tools available, there are materials that are more expensive than others. If you are on a budget, then you’ll want to choose a material that is cost-effective, such as a paper sticker or a white vinyl sticker. However, premium materials like metallic stickers are not much more expensive. Be sure to compare not only material prices, but suppliers too.

4. Aesthetics

When choosing the material for your stickers, it is important to consider the brand’s aesthetics. Of course, it matters whether you like the look of your stickers. But here, we are referring to your brand’s aesthetics and what you want your personalized stickers to communicate. Some materials have a more artisan look, while others look more luxurious or give your product a sleek, modern appearance. If in doubt, order a material sample pack and see for yourself.

5. Resistance to weathering

If you are looking for custom stickers that will be resistant to weathering, then you’ll want to choose a material that is UV resistant and waterproof. This will ensure that your stickers look good and last longer, even in harsh conditions. These stickers are usually laminated with a glossy finish that protects your design from sunlight, scratches and the elements. Be sure to ask for lamination if you want your stickers to be resistant.

Choosing the right material for your custom sticker printing needs is important. Consider the factors above when making your decision to ensure that you are happy with the final label. Do you have even more tips? Let us know in the comments below

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